The importance of health and wellness for the hotel industry

Offer hotel-level sports facilities

After a long period of lockdowns and measures, people want to have new experiences, travel more and improve their health in all areas. This translates into an increasingly empowered and demanding consumer. In today's changing health and fitness landscape, Life Fitness understands better than anyone that health and wellness are indispensable components of the overall hospitality experience.

Well-being is not just about physical fitness. In fact, the following three dimensions are indispensable for your overall health: physical, mental and social well-being. Optimising these is the most important aspect for consumers worldwide. In addition, research has shown that as many as one in three business hotel guests have their choice of hotel stay influenced by sports facilities in a hotel. Offering such facilities is therefore an essential component to meet the growing needs of hotel guests. 

It is important that sports facilities are offered not only at the hotel level but also in the hotel room itself. For more and more travellers, a hotel room is more than just a place to rest. Travellers are looking for privacy, intimacy and comfort and want to be able to continue their workout routine from home in a hotel room. Business travellers can now organise and attend meetings anywhere in the world. With fitness equipment in the room, guests can attend meetings from a bike or treadmill via their mobile devices, or exercise or stretch during breaks. This is essential for business travellers who do not get exercise for most of the day. Installing accessible fitness equipment in a room - as an additional service to the traditional gym - can increase a hotel's occupancy and RevPAR. An increasing number of hotels that do not have space for a large gym are also reviewing the filling of rooms to generate extra profit. Two rooms that are not in use are combined and equipped with fitness equipment. 

Grantley Hall is an outstanding example where the balance between body and mind of their guests is paramount. This luxury hotel is a hidden gem in England's Yorkshire Dales - with 47 luxurious rooms, 5 restaurants (including the MICHELIN restaurant Shaun Rankin at Grantley Hall) and 3 impressive bars. Guests here can enjoy tranquillity at the Three Graces Spa or work on their strength and fitness at the ELITE Luxury Gym.

Spread over two floors, the club combines contemporary design with the most advanced fitness equipment from Life Fitness. To provide a luxurious environment for the ultimate workout. In collaboration with Grantley Hall, Life Fitness has created three different zones: a superior fitness area, a strength and conditioning training area and Grantley Hall's Health & Performance Centre. There is also a studio for spinning, yoga and pilates.

"At Life Fitness, we believe in building partnerships by adding value through inspiration and co-creation. We work hand-in-hand with the hotel to find the best solutions to meet their needs and those of their guests. Whether it is modifying an existing space, furnishing a new gym or providing fitness solutions in the hotel room, our goal is to create unique guest experiences like those at the fantastic Grantley Hall Hotel. It's all about a satisfied and therefore loyal guest," said Marcel Terreehorst (Sales Manager Netherlands Life Fitness).

Would you like to know how Life Fitness can work with you to improve the guest experience and how this can ensure higher RevPAR? Then get in touch with them.