Storytelling agency Today's Specials introduces new label

Creative agency offers total concept in communication, PR & interior design

Rotterdam-based agency Today's Specials launches new label this week Interior Concepts. Based on the philosophy that storytelling involves more than just the written word and its dissemination, it seemed a logical step for the creative agency after 14 years. "We have seen a shift in recent years from traditional forms of PR and media, towards conveying the complete story to your target audience. The hospitality industry is a forerunner in this respect. Here we already see a lot of focus on the fusion of storytelling and interiors. Tells founder Cristèl Klandermans. "By introducing this new label, our team is able to roll out projects from start to finish. When your concept breathes the same language, (visual) communication ánd experience on location, as far as we are concerned, the story is complete." 

Interior Concepts

The new branch will be led by consultant Liselore Holman. With a background in communications, hospitality interiors and with an impressive portfolio, all of Holman's previous experience comes together in the interior branch. "With the launch of this new label, we didn't take any chances. Having been closely involved in several major interior design projects from Today's Specials, we knew the next step had to be taken. Interior design combined with a PR project is a service with which we can really help our clients. Because how nice when your language matches with the on-site experience, with your audience and with your target group." Says Holman. Holman was responsible for the interiors of hospitality businesses Grace and the Salmon House, among others. 

Today's Specials

Today's Specials deepens concepts and adds brand value through storytelling. Founded in 2009 by Cristèl Klandermans, the agency specialises mainly in communication & PR for brands in the lifestyle, F&B and corporate sectors. Today's Specials represents brands such as KETEL 1, Calinda Strawberry, Eastmen, NLVVM, Karma Kebab, Hell's Kitchen Horeca Groep and De Beren, among others. For these parties, the Rotterdam-based agency takes care of (corporate) storytelling and its distribution via media, influencers and social media campaigns. Based on the belief that every company possesses a unique story, the company has been helping to build clients' successes for more than 15 years.