Romantik Hotels bets on growth in Benelux with Govert Janzen

Romantik® Hotels & Restaurants AG has added clout to its network of Dutch and Belgian hotels as of this month. Now that hotelier Govert Janzen has sold his shares in Hotel Mondragon, he became available to support the originally German hotel marketing organisation. The fact that Janzen has been regional chairman of the affiliated Romantik® Hotels for four years in the process - in addition to his more than 30 years of being a hotelier - is an advantage for existing and new members.

Thomas Edelkamp, CEO of Romantik® Hotels & Restaurants, welcomed the opportunity. "With Govert, we have an experienced hotelier who will support us in the important markets of the Netherlands and Belgium. Important, because many of our German-speaking guests like to travel to our affiliated hotels in the Benelux. There are areas in this region where Romantik® is well represented, but even more areas where we have proven interest based on our data, but cannot yet offer familiar Romantik® hospitality. While there are wonderful hotel businesses that could benefit from the added value of a Romantik® membership. It is up to Govert to identify those businesses and inform them about the features and benefits of that membership."

Janzen Agrees those opportunities: "With my own hotel organisation, I have been a member of Romantik® Hotels for five years. Every year we have been able to experience a growth in the numbers of Romantik guests. In addition, membership added value to the quality experience of my hotel. We saw the average spending increase, and guests talked about their stay with family and friends. Who in turn also came to Zierikzee. We were able to register the link to Romantik® during reservations and so we built up a community within our guest base. The Mondragon brand became stronger and stronger partly because of this, and that in turn radiated to other guests."

"There are still a number of special hotels in the Netherlands and Flanders that are an excellent fit for Romantik Hotels," Janzen continued. Four-star hotels that appeal to Flemish and German guests. And just need that little push, by means of the Romantik® label, to get ahead. Especially now that operating costs are rising sharply year on year, it is important to continue receiving guests outside the regular season. And in Belgium and Germany, people travel at different times than the Dutch. That makes a difference and Romantik knows how to reach those people. I have had the opportunity to experience that myself."