Porter launches new design aimed at luxury hotels

With the stylish Paris design, Porter expands its portfolio and offers hotels an effective new solution for online success. 

Porter, the specialist in hotel websites, has launched its latest design template aimed at luxury hotels. Named after the French capital, a city known for its style and elegance, this design offers hotels an unprecedented sophisticated design option for developing a successful website. 

What sets this new design apart from other options within the industry is its focus on sleek, chic design. The Paris theme allows hotels to highlight their high-end facilities and services in an appropriate way. The opportunity to highlight commercially relevant elements such as room types, additional services and special offers creates new opportunities to generate interest in a hotel and drive direct bookings. 

"It is exciting to see our new design go live. The sophisticated, cleanly designed elements and the focus on both ease of use and conversion give this design an elegant look that works perfectly for chic and upscale hotel websites. Initial tests have shown impressive results. Therefore, we are happy that from now on more hotels can use this new design to build a tuned online presence, become perfectly findable and get more direct and commission-free reservations," said Thomas Dieben, founder of Porter. 

Besides its stylish design, the Paris design has been developed with state-of-the-art technology. It uses a new JavaScript framework to ensure unmatched load times. This creates several advantages. First, pages will load extremely fast even when full of media elements such as images and videos. This ensures a smooth user experience and reduces the risk of site visitors leaving the page due to slow load times. Moreover, it improves the indexing of the website by search engines, leading to more relevant traffic and thus additional opportunities for direct bookings. 

"We designed our new Paris design exclusively for upscale hotels that want a sophisticated online presence. So we went all out to optimise both the backend and the design. But it doesn't stop there. We want our clients to have a website that perfectly reflects the hotel's brand and identity. Therefore, our designers will develop a tailored design for each specific hotel, always with the aim of creating higher conversion rates and reducing the hotel's dependence on external sales channels such as OTAs." adds Thomas.