New hotel near Brussels Airport heralds birth of Belgian Coast & City Hotels

To continue giving the success story of Belgian Coast Hotels every chance, the group recently opened a new branch near Brussels Airport. As a result, the unit, which falls under the franchising of Accor, is renamed Belgian Coast & City Hotels (BCCH). "We are primarily targeting guests from the business world," it sounds.

Belgian Coast Hotels has grown to become a household name in the hotel industry in no time in recent years. This coworking organisation, which only saw the light of day in 2021, offers rooms all over the Belgian coastline. The offer is spread across all price ranges and offers companies numerous possibilities to organise activities such as events, teambuildings, seminars or staff parties. "Because we can appeal to both the classic hotel tourists and the B2B world, we try to have a nice occupancy rate all year round and act less like a typical seasonal venue," clarifies co-CEO Chavalie De Lodder.

A Mövenpick formula

"To continue our success story, our group will open a new hotel near Brussels Airport at the end of 2024," she continues. "As this is obviously not on the coast, we have opted for a new name. From now on, the group will go through life as Belgian Coast & City Hotels. With this new 103-room hotel, we are primarily aiming at guests from the business world. For this group, this is an ideal location, due to the proximity of the airport, NATO and the European district in Brussels. Although classic leisure guests are of course also welcome." 

Unlike the other parts of this group, this will be a Mövenpick hotel. "That means it sits another class higher than our current hotels. Guests will also be able to count on its own "Magritte" bistronomic restaurant on the eighth floor. This will seat 140 covers, ideal for a business lunch or dinner. From here you will be able to count on a magnificent view of the runways and the Brussels skyline," says Chavalie De Lodder. 

Inspired by Magritte 

In collaboration with renowned architectural firm We Want More, an entirely new concept for the interior was also devised. "This is based entirely on the art movement of surrealism, with René Magritte as its famous Belgian standard-bearer. Specifically, a lot of striking, surrealist details have been incorporated. Think, for instance, of concrete curtains on the outer façade. By choosing surrealism, and more specifically Magritte, we also want to highlight the link with Brussels even more clearly", he says. 

Guests can choose from three types of rooms. Besides the standard room, there are also junior suites and executive junior suites. "With the latter two, we mainly target guests who want to stay in this region for a slightly longer period, such as expats," Chavalie continues. "Furthermore, we also foresee an offer here for corporate clients, who will be able to come here for certain meetings or events."

The team that will manage this hotel will be led by Bregt Pillen, a hotel manager with a lot of experience. Furthermore, support can be counted on from the umbrella organisation's back office. "This efficient joining of forces has been our strength in recent years and we want to continue to play it out. Also for possible future expansions," De Lodder concludes ambitiously.