5 reasons why breakfast means business

Are you ready to immerse yourself in a world of morning magic that not only tickles the taste buds, but also boosts your business? Breakfast is not just a meal, it is an investment in success!

Did you know that 83% from your hotel guests the breakfast as essential consider for a positive hotel experience? They are becoming more demanding & would like to be treated according to their breakfast requirements. A varied & delicious breakfast makes for a great start to the day & sets the tone for your guests' entire stay. How about these original recipes? A French toast  or a round suisse with chocolate & strawberries, very #Instagrammable. A breakfast your guests will want to take a picture of turns into free marketing on social media that will reach potential guests worldwide.

Rise and shine, because breakfast is not just about food - it is a golden opportunity to improve the customer experience.

Imagine your guests gathering in the morning, with freshly brewed coffee and fluffy pancakes in front of them. They share stories, laugh and make unforgettable memories. Breakfast goes beyond food; it offers your hotel the chance to leave a lasting impression.

And why is this so important for you as a hotelier? Well, they often say: 'Save the best for last' and that certainly applies to breakfast. As one director of a swanky 4-star hotel in Lyon, France, described it: 'Breakfast is often the last thing guests consume before checking out, an essential moment to leave a positive impression.'

A first-class breakfast can stay with guests for a long time. When you add something extra that guests can't resist, it's like giving them a taste of something they'll never tire of. Maybe it's a classic with a twist like this one croissant with Mascarpone & kiwi, the use of local ingredients, or even just a creative way of serving such as these Butterfly cake. Your guests will remember little details like this and this will keep them coming back. So when you take your breakfast to the next level, you also improve how guests experience your hotel, and make sure they are happy to come back to you for more.

Today's day are online reviews from vital for the hospitality industry. You can also give a review specifically for breakfast on booking sites. When hotel guests write a review, they often mention something about breakfast. As many 95% from potential guests relies on this virtual testimonials to guide their choices. Breakfast is not just food; it is the hidden opportunity that helps you score higher in the ratings. Every tasty bite becomes a stepping stone to attracting new guests and grows your sales. An excellent reputation built on delicious breakfast becomes the main reason for success.

Ever wondered what your guests' breakfast desires are? Well, here's the secret ingredient: 75% of them cannot resist the charm of viennoiserie. And if you think about it, can you blame them? By crispy croissants that elevate taste buds to new heights, you will reach the pinnacle of guest satisfaction. In fact, half of your guests will find the croissant irresistible. Embrace the undeniable charm of these delicacies and watch your breakfast become loved by all.

Get ready, because breakfast plays a big role in boosting your bottom line. With cost efficiency putting a smile on your CFO's face, breakfast holds the key to increasing your profit margins firmly in your hands. And when you consider that the total cost of breakfast is only a third of what you charge your customers, the potential for profit becomes an elaborate breakfast feast in itself, so to speak. Breakfast is not just another meal, it is a culinary adventure that ensures growth in your revenue and brightens your sales figures with every bite.

So, there you have it, the tantalising reasons why breakfast is not just another meal - it is a business enabler that can transform your hotel's reputation, connect your guests and fill your till. Embrace the breakfast revolution and watch your hotel shine and shine in the world of hospitality!

Visit us at Horeca Expo from 17-20 November 2024, stand 8207 (Hall 8), discover our range and be inspired by our creative solutions for your breakfast and dessert buffet.