BEFREN

Platform on hotel management, interior design and design in Flanders
The power of art enhances hotel interiors
Linea Azul Pera, Reyes Vardy Collection.

The power of art enhances hotel interiors

Impressive images to boost impressions

More and more hoteliers are realising the power of strong interiors. A hotel should feel like 'a home away from home' and that goes beyond pretty linen napkins on the table or a bright bouquet brightening up the check-in desk. As soon as you enter, you want the atmosphere in the lobby to feel right and even have that wow factor. To make this happen, many hotels hire a professional interior designer. It is up to the designer to bring a hotel to life. 

That desired translation is increasingly supported by powerful works of art. Designers more often find their way towards art galleries to compliment an interior with a sculptural centrepiece or colourful eye-catcher. 

Saeed Dhahi (Image: Khaled Eladawy)

Maurits Pit (owner Umo Art & Design) says: "We highlight the work of photographers and artists and deliver them in different formats. A moment of peace and reflection or, on the contrary, an inspiring stimulus. An interior is often an expression of different desires. Art from Umo Art & Design completes that aesthetic. The gallery contains impressive collections that you will find particularly in the high luxury segment. But it can serve a wide clientele budget-wise."

Even in times of corona, Umo Art & Design has held its own with its 'driving gallery' to continue providing art to all (potential) customers. This driving gallery has continued to be a great success even after corona. Pit: "We turn the tables and bring the art to the customer in our driving gallery. The artworks are brought to the front door at a time that suits them. An additional advantage is that we can give interior design advice immediately on location."

(Image: Peter Baas Photography)

A Reyes Vardy on the wall or just the day package?

In addition to photo art, Umo Art & Design distinguishes itself with digital photo frames. Digital images alternate in an in-frame
slide-show. This creates a continuous diversity of beautiful photo art. Via an app, one can enter the photo material or even alternate it with, for instance, information on hotel packages. In this way, Umo Art & Design effortlessly adds a timeless and functional element to a customer's interior.

Art objects are also taking up more and more space within architecture. "Rightly so," says Pit. "An impressive image enhances the overall impression. It is an extra dimension that surprises without dominating. Whether that is a digital photo frame or a photo artwork on Plexiglas on the wall, it is and always will be a wonderful enrichment of interiors."    

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