Stardekk takes your guest communication to the next level

Creating an excellent guest experience goes beyond comfort and amenities: it is the communication with your guests that can really make the difference. Today, thanks to new technologies and automation, any hotelier can optimise this important task to strengthen customer relations and loyalty. Although numerous communication channels exist today, each with their unique advantages, e-mail remains one of the main ones with all audiences. 

- For the stay

With every booking, you naturally want to send a number of emails to keep your guest informed and guide them through the guest journey. Once a guest books, you set the tone for what they can expect. 

In a personal confirmation e-mail, you can mention practical details about reception (opening hours), parking and check-in, but also offer interesting extras: breakfast, early check-in, late check-out, ... Meanwhile, sound out your guests' preferences and provide tips that can make their stay extra unique. This shows your commitment and gives you the chance to exceed expectations.

- During the stay

In turn, during the stay is the perfect time to upsell via email. Guests at this stage of the guest journey are more open to booking add-ons to get the most out of their holiday or weekend away. Think rental bikes, wellness, room service or a nice dinner in your restaurant. Just before departure, you can provide them with the necessary instructions for a smooth payment and check-out.

- After the stay

Even after check-out, it is still important to keep in touch with your guests. This not only increases the chances of repeat bookings, but also turns satisfied guests into loyal ambassadors who will recommend your accommodation. 

Be sure to send an e-mail asking what they thought of their stay and a link to leave a review. After all, reviews strongly influence travellers' choices. Finally, keep informing customers via newsletters about promotions, special events and your loyalty programme. Tip: add a link to your booking module with a discount code. That way, you give them an extra push to book with you again, directly and thus commission-free.

Manually sending emails at each step of the guest journey naturally takes a lot of time and work. Fortunately, you can automate this process with the right tools. With the new feature from Bookingplanner by Stardekk, every guest automatically receives the right, personalised message at the right time.

Based on handy templates, you can create and personalise the e-mails you want so that they seamlessly match your house style. You can then easily schedule them to be sent at the right time, including for your reservations via various booking sites.

With Bookingplanner All-in-one, Stardekk offers a complete software package to run your hotel, B&B or holiday home successfully and efficiently. Our user-friendly solution contributes to more bookings and a smooth guest experience with less administration. 

As a leading hotel tech player with 22 years of experience by now, Stardekk is committed to continuing to innovate to support hoteliers in the best possible way. We are therefore proud that our new automated email feature has been nominated for a Hospitality Expo Innovation Award in the Technology category. This nomination is great recognition of our continued commitment to innovation and automation. 

Visit us at Horeca Expo & try your luck

Wondering how Bookingplanner can streamline your guest communication and other tasks? Be sure to drop by our stand during Horeca Expo for an inspiring chat about your accommodation (Hall 1 - no. 1712). Plus, get a chance to win a great prize by entering our competition! Contact us or try Bookingplanner All-in-one for free via our website.■