With scent experience more sales!

Fragrance marketing is a modern approach to marketing that focuses on creating olfactory experience. Research has shown that providing a optimal fragrance experience can lead to a significant increase in sales, up to 20%. It is clear that offering the right scent can influence the customer (subconsciously).

Extensive research shows that actively creating a pleasant fragrance experience can bring about significant positive changes in the overall atmosphere of buildings. This is not just about removing unpleasant odours, which can immediately create a sense of insecurity and therefore need to be neutralised quickly. We naturally also focus on locations where no specific odour experience is yet present, as there is an abundance of opportunity there.

By purposefully investing in a carefully curated fragrance experience in these places, companies and organisations can realise the full potential of the spaces. After all, a pleasant fragrance can create a sense of well-being and comfort trigger, making visitors feel more relaxed and at ease. This in turn improves the overall experience of customers or guests and even has a positive impact on their mood.

It is essential to emphasise that implementing scent marketing is not just about masking unpleasant odours, but more importantly about actively influencing people's mood and emotions. Through strategic scent marketing, organisations can create a unique identity and leave a lasting impression on their visitors.

A fresh and clean environment contributes to a sense of security. Therefore, the right fragrance experience plays an important role. Moreover, there are specific effects associated with an appropriate fragrance experience. An interesting example of this is that the right fragrance makes it less difficult for people to wait for a long time, as applied in public transport. Pleasant fragrances immediately arouse sympathy up and enhance the experience. They encourage spontaneous and positive purchasing decisions, increase recognition and have a neutralising effect. There are scent solutions for almost every situation.

How exactly does this form of marketing work? Our fragrance appliances ensure perfect diffusion of your chosen scent. Of course, our fragrance experts will also assist you in selecting the right fragrance. Our team of technicians place the fragrance appliance in the right location and ensure precise adjustment. That way, both you and your customers can enjoy a unique fragrance experience!

In commercial communications, the emphasis is often on visual aspects, with more than 80% of attention focused on our eyes. As a result, touch, taste, smell and sound are often used less in marketing. However, it is often overlooked that our emotions are largely influenced by smell - namely three-quarter of it. A pleasant smell has a direct impact on our well-being, resulting in an increase in sales.

When a space smells pleasant, we automatically feel more comfortable, leading to a prolonged stay. And when we spend longer somewhere, we are more likely to spend more money. Research has shown that using a good fragrance experience can actually lead to an increase in sales.

Over the years, we have helped several clients from all kinds of industries create more sales. To get a concrete idea of what scent marketing can do for you, we have some successful cases collected which were accompanied by Scents.